sustainable architecture:magazine

Following, am citing a very interesting review I found about Sleaze magazine and this review basically sum up’s Sleaze’s identity.

A declaration: I’ve never liked style mags. The editorial content is always smug and unispiring, the ’style’ is usually non-existent and these glossy paperweights are so jam-packed full of adverts that it takes a massive suspension of disbelief to feel that you are actually reading a magazine, and not merely a self-satisfied, Hoxtonian version of the Argos catalogue.

Here are some highlights from the flyer that was released for the rebranding of it:

Rising from the ashes of the traditional style mag market Sleaze is a satirical, ultra-opinionated overview of contemporary British youth culture; a culture that’s been hijacked, washed out and bastardised by the mainstream. Independently published, Sleaze is the only magazine with the balls to question the relentless hype and consumerism plaguing fashion, music, cinema, media and art.

Style mags are written for the advertisers, not you. Luxury brands have bought the style press. We’re going to write an independent honest magazine for the reader.

We don’t give a fuck about celebrity. It’s not real life. It’s an unattainable carrot-on-stick. No more two-bit celeb covers. No more lifestyles of the rich and famous.

The brand identity therefore is iconoclastic, anti-consumerist, anti-hype, anti-sell out, anti-mainstream. However all these where just in theory because practically form what I’ve read is that Sleaze was nothing of those. It was an ordinary lifestyle magazine that did not differentiate at all for the others. Half of it was just advertisements and one of its flyers for the branding of the relaunched magazine, featured Victoria Beckham. Even though it was a half burned poster of her at the end of the day it featured a star. They used hed image to sell, and this more than a decate ago could have be called ironic, today it’s just the old same stuff.

To conclude, Sleaze’s ending remains unknown, but it doesn’t prevent me or anyone else to think that the reason it died was because it was just another brand.

image: sleazeflyer  Originally uploaded by mcharalambous20

Originally uploaded by mcharalambous20

Here am citing some of the quotes I found when reading an article about typography and its relation to architecture.
“Graphic design repeats in miniature what architecture does monumentally.”

‘The union of type and architecture does exist. Recently, the Cal Trans building in Los Angeles, designed by Thom Mayne, incorporated the building’s address in a stunning projection of huge architectural numbers from the facade’.