The Next Generation
Maria wrote:
The Next Generation
"The Next Generation® competition was created in 2003 to promote activism, social involvement, and entrepreneurship in young designers. Metropolis saw the need for a new type of competition, one that went beyond the usual beauty pageants for finished projects, a competition that would generate and reward ideas.
Metropolis celebrates the next generation by rewarding imaginative young designers at large companies and recognizing the hard work of those striving with their own young firms or on their own as well as students—while some designers have a proposal ready and waiting, others are at the beginning of the process with an undefined desire to create and can use a kick start.
The Next Generation® winners and runners up are a testament to the success of this mission. Each project recognized has embodied the core values of good design—incorporating systems thinking, sustainability, accessibility, materials exploration, historic relevance and technology—while forwarding our thinking on what designers can accomplish. The breadth of proposals has been stunning: building projects, urban planning and community building schemes, responsive interior environments, population pressure issues, new materials, ergonomics, product design, social and housing solutions, environmental management, water purity, and waste disposal in crisis situations and so on. $10,000 seed money and publicity have helped winners and runners-up leap from the drawing board to implementation and production.
2008 is the year of WATER
The Next Generation competition seeks entries that address water consumption, reclamation, and efficiency—at all scales of design.
Metropolis encourages you to think big and test your ideas through the Next Generation competition. Our website offers a wealth of information including FAQ, judges’ bios, information on past winners, application instructions and much more. Check back often for news, updates, and announcements."
ABOUT
The aim of this blog is for everybody to be able to see my work and all the research I do during my MA programme.
The project is about creating a NEW magazine, with concept enviromentally sustainable architecture. For starting point, I looked into the publishing industry in the UK, and explore how all consumer and business-to-bussiness magazines are doing in the market. Then I focused my interest in architectural/design magazines that are already well established in the market, what would somebody refer to as the competitors. Domus, Architectural Digest and Wallpaper* magazines are those that attract most of my interest in History Analysis and Sustainability module. At the end though I focused my interest only in Wallpaper* magazine because I could easily keep track of the research I was doing rather than working on all three magazines.
The New Product Development was the module that gave me the chance to do a brand new magazine, with a concept of interest to me. During this semester I found my focus group, which are students studying architecture and I found out what they want in a new magazine, if there is a need for something NEW and according to my findings I moved on to create the actual magazine. However, because of printing difficulties the final product is not exactly as I wanted it. The ideology behind the magazine was to create a printed piece that looked like a white board and be a piece of information. Therefore, I wanted it to be printed on newsprint but that was difficult to produce because the printing services I visited, they all said it was impossible to do, I had to go to professional printers and that not only would have cost a lot of money they would only print in quantities.
‘venus’-Marco D’Oggiono
‘Nude’ can be said to be a form of art, but is it only when it comes to paintings? Is there anything that seperates it from nude photographs, nude posses or nude gestures? We can’t really determine what nude signifies although I would separate it from Wallpaper magazine covers. All Wallpaper ‘nude’ covers signify sexuality in such a way that they want to attract audiences attention. Most of the times they present female naked bodies and they always turn that naked body into an object. Mostly the ideal spectator of these kind of covers are male, thereofre they want their female figures imagine that there is a stranger looking at them.
In addition to the above, I would suggest this painting as an example to Wallapaper’s previous philosophy and part of the strategy that am suggesting, that it should perhaps reconsider returning to that ideology of covers.
Jacopo_Pontormo (Lady with Lap-Dog)
When there is an animal in a painting, the artist often wants to emphasize on the social status of their owner. The same happens with this painting, the woman dressed up well, appears to be wealthy and she looks like she belongs to a certain social class. I would therefore, identify this painting as an ideal work of art for a reproduction of a Wallpaper cover. You tend to make a variety of assumptions when you look a painting or a photograph, such as you pick up on beauty, the status, the civilization, characteristics that a lifestyle magazine like Wallpaper is all about.
the tailor- Giovanni Battista Moroni
Wallpaper magazine in the past, has done covers with a similar concept as the above painting. I could imagine this painting used as an aspiration for a future Wallpaper cover. The man is looking directly to the spectator and all the domination goes to the head and the eyes. The dark background is contrasted with the colourful clothes the man is wearing and with the black material he is about to cut. It is a strong painting, one of Moroni’s best portraits and I could argue is related to Wallpaper’s context which is all about fashion and lifestyle.
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Painting: ‘Persephone’
Artist: Thomas Hart Benton
Cover: September 2002
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Painting: ‘Battista Sforza, Federico da Montefeltro’
Artist: Piero della Franscesca
Cover: June 2002
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Painting: ‘The morning Walk’
Artist: Thomas Gainsborough
Cover: April 2000
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Originally uploaded by mcharalambous20
Painting: ‘American Gothic’
Artist: Grand Wood
Cover: January/February 1999
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Originally uploaded by mcharalambous20
Painting: ‘La Grande Odalisque’ 1804
Artist: Jean Auguste Dominique Ingres
Cover: March 2001
The expression-the pose of the model is similar to the woman in the painting. It is an expression of a woman responding to the man whom she imagines looking at her. She is showing her feminity and sexyness.
