Archigram architects
I will start with an avant-garde architectural group, formed in the 60s, called Archigram architects (ARCHItecture + teleGRAM). Their vision was to create a more technocratic future with extremely modern designs. The group had six members, all of them young London architects. Their motto was, “Architecture must arise with forms and spaces which seems to reject the precepts of ‘Modern’ yet in fact retains those precepts” (Ref: Design Museum). They wanted to have more functional buildings than had been produced by modernist architects, such as the Bauhaus.
Archigram’s major way to communicate to the public was through Archigram magazine. It was published in 1961 on very large, cheap paper. Generally the magazine had poems as regular features. In the first issue of the magazine, David Green, one of the members, wrote a poem, which also included sketches of architectural projects designed by Archigram members. It was sold at nine pence, for those days I would assume it should be a low price. The reason am saying this, even though I don’t have proves of the prices of print publications of that era I would say that since Archigram magazine was printed on cheap paper, at list during the first year, then it makes sense to be priced quite low. I would personally never associate a material-cheap magazine to be expensive.
