ABOUT
The aim of this blog is for everybody to be able to see my work and all the research I do during my MA programme.
The project is about creating a NEW magazine, with concept enviromentally sustainable architecture. For starting point, I looked into the publishing industry in the UK, and explore how all consumer and business-to-bussiness magazines are doing in the market. Then I focused my interest in architectural/design magazines that are already well established in the market, what would somebody refer to as the competitors. Domus, Architectural Digest and Wallpaper* magazines are those that attract most of my interest in History Analysis and Sustainability module. At the end though I focused my interest only in Wallpaper* magazine because I could easily keep track of the research I was doing rather than working on all three magazines.
The New Product Development was the module that gave me the chance to do a brand new magazine, with a concept of interest to me. During this semester I found my focus group, which are students studying architecture and I found out what they want in a new magazine, if there is a need for something NEW and according to my findings I moved on to create the actual magazine. However, because of printing difficulties the final product is not exactly as I wanted it. The ideology behind the magazine was to create a printed piece that looked like a white board and be a piece of information. Therefore, I wanted it to be printed on newsprint but that was difficult to produce because the printing services I visited, they all said it was impossible to do, I had to go to professional printers and that not only would have cost a lot of money they would only print in quantities.
My core target are all architecture students who study architecture in the United Kingdom to use this magazine as a resource material for their work/studies
‘Our potential market is a niche and the people in that market can be generally found in big organizations like universities’.
‘The general (non-paying) public will also have access to the site, but only to the stories of the older issue’.
‘Subscribers will also have access to a social-networking platform’.
